Dr. Duncan, founder and president of The Duncan Company, is widely known for his expertise in the strategic management of change—for individuals as well as for organizations.

As head of worldwide communication at Campbell Soup Company, Dr. Duncan played a key role in designing and implementing some of the most effective communication strategies in Campbell’s 131-year history. He was later appointed vice president of Kerr-McGee, a Fortune 100 energy company.

Rodger Dean Duncan’s focus—first and foremost—is on strategic effectiveness. His work with one client helped produce a $207 million improvement in profits in one year. It’s now a case study at the Harvard Business School.

Dr. Duncan provides strategic counsel to a broad range of organizations including American Airlines, IBM, Black & Veatch, Ferrellgas, Consolidated Edison, Aetna, Helzberg Diamonds, Sprint, Eli Lilly, Marriott, eBay and many others.

Top-selling author Stephen Covey calls Dr. Duncan’s work on leadership “brilliantly insightful, inspiring—profound, yet user friendly—visionary, yet practical.”

Dr. Duncan is the author of the forthcoming book: Change-Friendly: How to Engage People’s Heads, Hearts, and Hopes.